SALES VOLUME & PROFITABILITYĬonsider again the "Boardwalk vs. Extend this to the virtual real estate of eCommerce: if a single product page is driving most of your traffic, you would trick that page out with the very best merchandising (and cross-selling) experience so the rest of your portfolio can draft off its success. Location doesn't guarantee success, but picking the right spot optimizes your chances. If people are spending 60% of their shopping time between two street corners, it stands to reason that you'd want your shop somewhere along that row. Retail works the same way: traffic drives sales turnover. 10,000 game simulations likely has the players spending 60% of their time between those two corners (and your poor cousin Dwayne 85% of the time we all feel for that guy). Big Data defies that assumption: most players land on the "Go To Jail" corner at several points in the game, which sends them back to the "In Jail" corner on the opposite side of the board. The uninitiated assume that the playing field is level you have as much chance of landing on Boardwalk as you do on St. All of these elements drive a successful game in Monopoly, and Big Data can show us how. In a nutshell, retailers derive success from traffic, sales volume and profitability. Repetition breeds insight, and with all those reps under my belt I came to a realization about a game almost a century older than my children: The secret to the world's most famous real estate game is that it's not about real estate. hundreds-of quick, 15-minute matches.īig data at its most basic just ask anyone who has played any game over and over again. This objective has endured for 80+ years, but a couple years ago I started playing a digital version of the game, pitting myself against the artificial intelligence and playing dozens-alright, alright. I was introduced to Monopoly at a young age and have always enjoyed the game's process: collect key properties, make advantageous trades and then suffocate your opponents with strategic investments. If nothing else, though, he successfully acted on Big Data's lessons about the oldest, most successful board game in history. Interpret that as you wish: maybe he's a genius, maybe I'm a fool, or maybe I married way, way up (spoiler alert: I did).
#ST JAMES PLACE MONOPOLY HOW TO#
Big Data taught my six-year-old son how to beat me at Monopoly.
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